Amanda Keetley joins Changing Streams as an Ambassador

Changing Streams is delighted to welcome Amanda Keetley as an ambassador.

The core values for Changing Streams represent our collective desire to considerably reduce the use of plastic in both packaging and materials within the construction sector. The ongoing climate crisis is one that cannot be ignored, with continuous action required to make the world safer, both for ourselves and for future generations. There are various pathways that we are taking to support companies along the way.

Changing Streams is a partnership with the University of Liverpool to help make the world cleaner and greener. We are beginning our work by focusing on the construction industry. As part of this, we are talking with key figures from major organisations within the sector. The intention is to provide advisory steps that could enable the development of new, alternative materials to be used within their primary products, and for their business practices in general.

To do this, we require professionals who can combine their knowledge to determine how Changing Streams can bring about this environmentally-friendly evolution. We believe Amanda Keetley is perfectly suited to be a valuable and vital part of our team.

Amanda Keetley brings to the table more than 20 years of experience in marketing with a specific focus on business strategy and communication. In 2015, she founded Less Plastic in order to raise awareness about ocean plastic and to share methods of reducing plastic waste. What began as a side-project has since transformed into a full-time focus that has made and continues to make a real impact.

Through her informative blog articles, eye-catching infographics and her strong social media following, Amanda has become a prominent, vocal representative of the cause. She has also written a book entitled Plastic Game Changer, the world’s first publication designed to help businesses to reduce plastic waste, which includes a five-point plan for company managers across the world to follow.

Amanda commented: “I am excited to become a Changing Streams Ambassador to play a part in helping the construction industry phase out plastic. I am looking forward to sharing Changing Streams’ plastic reduction case studies among my audience.”

We are excited to have Amanda on board, and we are looking forward to working with her as we continue to spread our key messages about the necessity to eradicate the use and abuse of plastic materials within business environments of all sectors.

Founder of Changing Streams, Neal Maxwell, commented “We are delighted to have Amanda on board, and we are looking forward to working with her as we continue to spread our key messages about the necessity to eradicate the use and abuse of plastic materials within business environments of all sectors.”

Changing Streams wishes to engage with companies and individuals who are passionate about bringing about positive transformations to make our world healthier. Our website provides information about how anyone can contribute by either becoming a member or by making a donation to strengthen the research that we can conduct.

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