What is Neurosustainability?

Let’s go in to the actual main focus of your work, the main keyword, you like, Neurosustainability. How would you explain it, Mohamed, to somebody who’s hearing that for the first time?

Yeah. So first of all, the brain is not concrete. So it is always changing and some changes can be observed at true term, others as long term, but it is changing. So the brain is changing in a positive way when it is in natural environment.

So when we use the word sustainability for preserving the planet, it has to be inclusive and include the brain as well. So that was my intention to highlight your sustainability as a way of living, building and sustaining the health at different levels. We can say cognitive, mental and more, but it is an inclusive word that also challenges existing paradigms. And also because

The word neuro architecture that is overly used is taking different direction and is focusing mainly about the cognitive processes and it’s more behavioral. So I thought that we need a fresh keyword that highlights something that has been overlooked or not given that great attention, despite that it is very critical as we saw during lockdown.