Idizayini kufanele "ibe yingxenye yempilo futhi ingahlukani nayo" kusho uBruce Mau
Iphromoshini ye-Dezeen: kuphumelele design means designing for nature and is “one of the greatest business opportunities in the history of mankind,” according to designer and CEO of Massive Change Network Bruce Mau.
Bruce Mau
Mau is a Canadian-born designer, author and teacher who has worked with leading international brands including Coca-Cola. Uzinze eChicago design consultancy I-Massive Change Network (MCN) uses design-thinking methodology to help develop sustainable solutions to global problems.
Enkulumweni yakhe ethi Umklamo Ungawushintsha Kanjani Umhlaba, eyethulwe ngesikhathi Iviki Lebhizinisi Lokuklama (BODW) 2021 e-Hong Kong, i-Mau igxile ekutheni abaklami bangasiza kanjani ukudala izindlela zokuphila ezisimeme. Umklami ukholelwa ukuthi uzwela luyisihluthulelo senqubo yokuklama njengoba kusiza ekuxazululeni izinkinga.
“Uzwela luwumgogodla wayo yonke into engiyenzayo,” kuchaza uMau. “Uma ucabanga ngalokho okwenziwa umklami, siqala ngozwela futhi sizame ukuqonda inkinga esisiza ukuyixazulula.”
NgokukaMau, izinqubo zesimanje zokuklama azizange zibe nozwelo ngaphambili imvelo. Kunalokho, izinto ziklanywe njengokungathi abantu banemvelo, kusho umklami.
“Yonke into yakhiwe njengokungathi singabanikazi bemvelo futhi sengathi asiyona ingxenye yendalo,” kusho uMau. Njengokungathi imvelo ayinamkhawulo.
Ngokuphambene, uMau uxoxe ngendlela yakhe yokuklama ibhizinisi, athi isekelwe uzwela nokuqonda imvelo. imvelo nokuziphatha komuntu.
Idizayini yebhizinisi iqukethe izimiso zokuklama ezingama-24 futhi igxile ekuklameni impilo iyonke kunokugxila kuphela ezinzuzweni zabantu. UMau uphinde ahlole lo mqondo encwadini yakhe yakamuva ebizwa ngokuthi MC24, ehlose ukushintsha indlela abafundi abacabanga ngayo ngomklamo.
UMau uxoxe ngezimiso ezimbalwa eBusiness of Design Week 2021, okuhlanganisa nokuhola ngokuklama, akuchaza ukuthi kuyindlela yokucabanga nokwenza umbono ngesikhathi senqubo yokuklama.
“Umgomo wokuqala ubuholi bemiklamo,” kusho uMau. “Ngamanye amazwi, ukuklama kuyindlela yobuholi, indlela yokucabanga ngekusasa nokwenza lowo mbono ngendlela ehlelekile. Abaqambi banekhono lokukhiqiza lowo mbono futhi basebenzise lowo mbono ngendlela ehlelekile.”
UMau ubuye akhulume ngomgomo wesibili wefilosofi yakhe yokuklama, ethi umklamo awukho ngaphezu noma awuhlukani nemvelo.
“Manje sesiyaqonda ukuthi kunomkhawulo wangempela emingceleni yemvelo,” echaza phakathi nenkulumo. “Konke esikwenzayo kumele kuklanywe ngale ndlela entsha. Kufanele yakhelwe ukuba yingxenye yokuphila futhi ingahlukani nayo.”
“Kuyasabisa, kodwa futhi kungenye yamathuba ebhizinisi amakhulu kakhulu emlandweni wesintu, ithuba lokuthatha lelo zinga lokusetha kabusha.”
Ngaphezu kwalokho, uMau ukholelwa ukuthi imfundo yokuklama kufanele "isuse indlela yokugxila kumuntu." Ngokufana nethiyori yakhe yokuklama, uMau ucabanga ukuthi imfundo yokuklama kufanele igxile endleleni yokuhlanganisa ukuklama endaweni yemvelo.
“Most cities are designed to push nature out,” Mau explained. “We have to get to a better place – we have to think about ourselves integrated into the natural world, and that challenges us to do everything differently.”
“We need a methodology that understands the problem in context and we need to design at an ecosystem level.”
Iviki Lebhizinisi Lokuklama lenzekile e-Hong Kong, elibanjwe kusukela zingama-29 kuNovemba kuya kumhla zizi-4 kuZibandlela wezi-2021. I-Hong Kong Design Center ihlela umcimbi waminyaka yonke futhi inikeza inkundla yabaholi abanobuhlakani nabamabhizinisi ukuze bashintshisane ngemibono.
Buka inkulumo ephelele kaMau kumaBODW's iwebhusayithi.
Ukuze ufunde kabanzi ngoMau, vakashela eyakhe iwebhusayithi.
Okuqukethwe kobambiswano
Le ndatshana ibhalwe ngabakwaDezeen for Business Design Week njengengxenye yobambiswano. Thola okwengeziwe mayelana nokuqukethwe kobambiswano lwe-Dezeen lapha.
Okuthunyelwe Idizayini kufanele "ibe yingxenye yempilo futhi ingahlukani nayo" kusho uBruce Mau ivele kuqala deceen.
